Product Design Lead
Andre Salcido


I make regulated financial products feel effortless.

Product Design Lead with 7 years designing high-trust financial experiences, from first-of-kind fraud flows to card servicing systems used by millions.

I work at the intersection of compliance, behavioral design, and systems thinking, shipping complex fintech products that reduce friction and build customer trust. Currently leading design across 6 agile teams at U.S. Bank and open to senior and lead roles at fintech startups and B2B SaaS companies.

Portfolio

Product design, UX, Web

Credit card upgrade

Millions of U.S. Bank credit card customers had no way to upgrade their card without calling a call center. I led the design of the bank’s first fully digital upgrade experience, taking it from zero to a launched product that exceeded conversion expectations and opened the door to three…

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Manage cards
Product design

Manage cards servicing hub

U.S. Bank’s card management features were scattered across multiple entry points, and usability testing confirmed what customers had been experiencing: finding what they needed took too long and caused measurable drop-off. I led the design of a centralized servicing hub that consolidated the bank’s most-used card features into a…

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Product design

Track your card

A new credit card arrives in the mail, but the customer has no idea when, and no way to know if it was lost or delayed. This gap drove a measurable spike in “where is my card” calls to U.S. Bank’s support centers. I led the end-to-end design of…

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Transaction ledger design updates
Product design, UX, Web

Transaction ledger

Transaction history is one of the most-visited surfaces in any banking product, and one of the hardest to get right across device sizes. I redesigned U.S. Bank’s responsive web transaction ledger for both checking and credit card accounts, modernizing a high-traffic surface that had accumulated years of accessibility debt…

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Report cards lost or stolen: card selection screen on responsive web
Product design

Report cards lost or stolen

Losing a card is stressful. Having to navigate three separate digital flows to report a lost debit card, ATM card, and credit card made it worse. I co-led the design of U.S. Bank’s first unified multi-card reporting experience, bringing all three card types into a single guided journey that…

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Fraud claims
Product design

Digital fraud claims

Before this project, every U.S. Bank credit card fraud claim required a phone call, even at 2am when a customer’s card was just compromised. As design lead on a small cross-functional team, I directed the design of the bank’s first fully digital fraud claims experience, working alongside a product…

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About Me

Sketching hand

I’ve always been drawn to creative expression, whether through oil painting, music, theater, film, or comics. Each medium taught me something new about storytelling and the power of visuals. Before diving into design, I spent time as an auctioneer, which sharpened my ability to think on my feet, read a room, and communicate clearly under pressure.

Over the years, I’ve worked across a range of industries, from sales and health education to SaaS, computer gaming, and credit card servicing. I love getting deep into design challenges, but I truly thrive when collaborating with others to bring ideas to life.

Lately, I’ve been especially inspired by what’s happening in fintech, web3, dePIN, RWA, and AI,  where design has the power to shape emerging technologies and build more human-centered futures.

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